Geographic Information Systems (GIS) & Market Segmentation

Market segmentation and Geographic Information Systems (GIS) are tools that allow child welfare agencies to better understand and visualize the spatial distribution of consumer driven data in maps.  This document, part of the Tips, Tools, & Trends series from the National Resource Center for Child Welfare Data & Technology (NRCCWDT), provides information about market segmentation and GIS and how these tools can be utilized by agencies in recruiting foster and adoptive parents. (2013)