Anti-Child Abuse Ads: Believability and Willingness-to-Act.

Anti-Child Abuse Ads: Believability and Willingness-to-Act.
Hyman, Michael R. Shabbir, Haseeb A. Chari, Simos. Oikonomou, Aikaterini.
2014
Journal of Social Marketing
4(1)p. 58-76

Link to article.

http://www.researchgate.net/publication/257141520_Anti-child-abuse_ads_Believability_and_willingness-to-act/file/6a85e52d588cf0fa92.pdf