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Effective Crisis Communication: Damage Control When a Crisis Threatens Your Organization's Reputation

Date: Wednesday, June 17, 2020 12:00 pm - 1:30 pm

Effective Crisis Communication: Damage Control When a Crisis Threatens Your Organization's Reputation

Wednesday, June 17, 2020 — 1:00 p.m.-2:30 p.m. EDT
Sooner or later, a crisis is bound to happen to your organization, and it could become the lead story in the local news media — even become a national news story. Any number of situations can be the cause of negative news about your organization or disrupt its ability to carry out its mission — a data breach; a natural disaster, such as pandemic; a rumor; financial emergencies; or a social media post made in poor taste. The middle of a crisis is the worst time to try to prepare. Being prepared for a potential crisis is critical, because your organization's reputation could be at stake! In this thought-provoking webinar, two experienced television news professionals will share strategic insights about how to develop a vitally important 21st Century Crisis Communications Plan in the "age of social media," and how to groom and guide your Crisis Communications Team during a crisis. 

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