What Is Generation Alpha?

Kids in Gen­er­a­tion Alpha, rang­ing from infants to 12-year-olds as of 2025, are the first gen­er­a­tion to be born entire­ly with­in the 21st cen­tu­ry. They’ve been immersed in tech­nol­o­gy from day one and rep­re­sent the most demo­graph­i­cal­ly diverse gen­er­a­tion to date. Some in this gen­er­a­tion were also the first to expe­ri­ence an ear­ly child­hood defined by the coro­n­avirus pan­dem­ic.

This post takes a clos­er look at what we know — for now — about America’s youngest citizens.

Fre­quent­ly Asked Ques­tions about Gen­er­a­tion Alpha

What birth years define Gen­er­a­tion Alpha?

While def­i­n­i­tions vary, the term Gen­er­a­tion Alpha typ­i­cal­ly refers to the group of indi­vid­u­als born from 2013 to present. This is the gen­er­a­tion after Gen Z.

How large is Gen­er­a­tion Alpha?

They rep­re­sent near­ly 39 mil­lion chil­dren in the Unit­ed States, accord­ing to the lat­est data from 2023 in the KIDS COUNT Data Cen­ter. By far, Cal­i­for­nia and Texas are home to the largest num­ber of Gen Alpha kids, with more than 4 mil­lion liv­ing in each state.

Who came before Gen­er­a­tion Alpha?

Gen­er­a­tion Z, born between 1997 to 2012, came before them. And Gen Z fol­lows Gen­er­a­tion Y, more com­mon­ly known as mil­len­ni­als, who were born between 1981 and 1996.

One way to envi­sion how these groups fit togeth­er: Mem­bers of Gen­er­a­tion Alpha are often the chil­dren of mil­len­ni­als and the younger sib­lings of Gen­er­a­tion Z.

How does Gen­er­a­tion Alpha com­pare to Gen­er­a­tion Z?

These young gen­er­a­tions are still evolv­ing, so it’s ear­ly to make firm con­clu­sions. How­ev­er, if cur­rent trends hold, Gen­er­a­tion Alpha will be more racial­ly and eth­ni­cal­ly diverse than Gen­er­a­tion Z. Mem­bers of Gen­er­a­tion Alpha will also be more like­ly to live with adults who have high school or col­lege degrees, grow up in sin­gle-par­ent house­holds and expe­ri­ence finan­cial hard­ship, but less like­ly to have teen par­ents. Researchers are also watch­ing con­cern­ing infant health trends for Gen Alpha, described below.

While mem­bers of both age groups have grown up with tech­nol­o­gy at their fin­ger­tips, Gen Alpha kids have a key advan­tage: They are the most dig­i­tal­ly pro­fi­cient gen­er­a­tion to date.

How diverse is Gen­er­a­tion Alpha?

So far, Gen­er­a­tion Alpha is the nation’s most racial­ly and eth­ni­cal­ly diverse gen­er­a­tion yet, and the first in which the white pop­u­la­tion com­pris­es a minor­i­ty of the pop­u­la­tion, at 48%. This com­pares to 50% for Gen Z, 54% for mil­len­ni­als, 59% for Gen X and 71% for baby boomers, accord­ing to 2023 data. Chil­dren of col­or rep­re­sent the major­i­ty of Gen Alpha, including:

  • 27% Lati­no
  • 16% Black
  • 7% Asian Amer­i­can or Pacif­ic Islander
  • 6% Mul­tira­cial
  • 2% Amer­i­can Indi­an or Alas­ka Native

What do we know about Gen­er­a­tion Alpha and technology?

Gen­er­a­tion Alpha kicked off right after Apple launched its iPad and Insta­gram made its debut. Sur­round­ed by tech­nol­o­gy from the get-go, this group views dig­i­tal tools as omnipresent — not just trendy acces­sories. The omnipres­ence of screens has blurred bound­aries between enter­tain­ment, edu­ca­tion and social­iz­ing for these young peo­ple. In fact, more than eight in 10 par­ents of Gen Alpha kids say their kids use mobile devices 7–8 hours a day, on average.

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