Take It Down

Today the National Center for Missing & Exploited Children is officially launching an exciting new tool for survivors of online child sexual abuse. The groundbreaking platform, aptly named, Take It Down, allows users from around the world to submit a case to help remove nude, partially nude, or sexually explicit photos and videos depicting a child under 18 years old from the surfaces of participating electronic service providers.

A new public service announcement, produced by NCMEC and created by award winning ad agency, VCCP, focuses on the theme of moving forward. This new PSA will appear on television and platforms that kids frequent to ensure they are receiving the message directly. We cannot go back and change what happened, but we can help you move forward.
You can watch a preview of the new PSA here.   Take It Down works by assigning a unique digital fingerprint, called a hash value, to specific images or videos. When tech platforms sign up to participate, they are provided these hash values so they can detect and remove the imagery on their public or unencrypted sites and apps. This all happens without the image or video ever leaving a device or anyone viewing it. At launch, Facebook, Instagram, MindGeek, OnlyFans and Yubo are participating in the new program. We hope to have many more join soon! 

Since the initial launch in the end of December 2022, more than 200 cases have been submitted. We hope that you will join us in spreading the word about this exciting new tool! Please share this with the parents and trusted adults in your life and encourage them to do the same, to help us expand on programs like Take it Down and reach even more at-risk teens.

You can join NCMEC’s conversation on social by following us @missingkids, and see more information about the new platform at takeitdown.ncmec.org.

Thanks for your support!

Marita Rodriguez
Vice President of Development and Major Gifts
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